CALI&LUNA
graphic design | editorial | interfaces | communication
ABOUT ME
My journey as a graphic designer starts with a solid foundation from the Federal University of Goiás (UFG), one of Brazil’s leading universities in the field, in which I have had the opportunity to nourish my analytical insight and learn the techniques and theories capable of solving complex design needs. Since graduation, I've dedicated some of my free time to exploring user experience and user interfaces alongside my professional endeavors, passionately studying its technical and theoretical aspects to broaden my skill set.
Now, with over 5 years of experience, my practical approach combines these essential bits of knowledge with keen eyes to create impactful and strategic solutions in communication through branding, editorial design, and marketing. During this time I’ve had the opportunity to work with incredible teams on many projects through Kampana Digital, a digital marketing agency recognized as a Platinum Agency by RD Station, WAM Group, one of the most prominent timeshare enterprises in the national market, and other companies with which I have had the pleasure to work with.
My work at WAM Group helped me refine my ability to navigate and influence competitive market landscapes, applying both design knowledge and a nuanced understanding of dynamic scenarios to strengthen brand positioning. At Kampana Digital I led the design front of projects that not only met but exceeded client expectations, thanks to a rigorous method that blends creative execution with strategic market insights from the whole team.
The blend of academic insight and practical experience that I’ve had the opportunity to develop over the years is a rare sight in the design field, which makes me capable of dealing with the unexpected in an analytical and level-headed way. I feel ready to contribute to and lead projects that demand a sophisticated understanding of both design principles and the social contexts in which they operate.
I am looking for new opportunities to foster environments where creativity and strategic thinking lead to innovative solutions.
After a gap year in the industry, while working on the most time-consuming steps to achieve my Master’s degree, I am looking for new opportunities to foster environments where creativity and strategic thinking lead to innovative solutions. My role in diverse projects has underscored the importance of teamwork, leadership, and ethical practice, more than that, these experiences have taught me the value of multitasking and efficiency, making every project not only meet deadlines but do so with excellence.
At the moment, this page is under construction, but you can find more of my work at Behance and other social media, please check out the links below.